Head of Marketing Appointment

The Smarter Web Company (LSE: SWC | OTCQB: TSWCF | FRA: 3M8) is pleased to announce the appointment of Jon Bird as Head of Marketing, with immediate effect.

Jon will lead the Company’s marketing strategy, overseeing brand development and marketing communications, including digital marketing, PR and content across all channels, as the Company continues to scale its marketing function.

Jon joins the Company following the recent acquisition of Squarebird Agency Ltd (“Squarebird”), as announced on 23 February 2026. Jon co-founded Squarebird in 2015. Squarebird is a well-established and has been to date a consistently profitable web design and digital marketing agency employing over 20 full-time staff. For the financial year ended 30 April 2025, Squarebird generated turnover of approximately £1.40 million and gross profit of approximately £1.28 million, with approximately 40% of revenue recurring over the last five years (unaudited).

Following the acquisition, Squarebird became a wholly owned subsidiary of The Smarter Web Company, and Jon will continue to serve as an Executive Director at Squarebird, supporting its leadership team as required.

Jon brings over 15 years’ experience in digital marketing, with a strong track record in marketing strategy, brand development and integrated campaigns across sectors including finance, consulting, technology and media. He has worked with both FTSE-listed and privately owned companies, leading end-to-end marketing programmes from strategy through to execution.

Jon’s appointment further strengthens the integration between the Group’s operating businesses, marketing capabilities and long-term growth strategy, reflecting the increasing strategic importance of marketing, communications and brand positioning as the Company scales.

Andrew Webley, CEO, The Smarter Web Company, commented:

“Jon has a strong track record of building and scaling marketing capabilities, demonstrated through both the success of Squarebird, the business he co-founded, and results achieved for its clients. Beyond his marketing expertise, Jon is an entrepreneur who shares many of the values that are important to me.

“As we look to scale The Smarter Web Company, ensuring people understand who we are and what we do is essential. It was important to find the right person to lead this function, and I am delighted that Jon has agreed to take on this role.”

Jon Bird, Head of Marketing, The Smarter Web Company, commented:

“Following the acquisition of the business I co-founded, I am delighted to be joining the wider team at The Smarter Web Company as Head of Marketing. As part of the transaction, I now hold a personal shareholding in the Company, aligning my interests with its long-term success. I believe strong brand, marketing and communications will be essential in supporting the Company’s ambitions, and I’m excited to help drive the next stage of its growth.”